02 Your money story
The memories that shape how you spend, save, and speak about money.
Money memories, or our money stories, are powerful determinants of our financial behaviors and attitudes. They shape how we spend, save, invest, and communicate about money. By understanding the origins and impacts of these stories, we can begin to take control of our financial lives, challenge negative beliefs, and develop healthier financial habits.
As a financial professional with an educational background in professional counseling, Morgana recognizes the importance of financial psychology in advising families and businesses. Whether through self-reflection, education, or professional guidance, the journey to healthier financial behaviors begins with identifying and rewriting one’s money story.
If you read the best-selling book, you know Tina’s story is a testament to this process. By identifying her money story with our discovery tools, she broke free from the patterns that held her back. You can too.